Panera Releases New Marketing Campaign, ‘It Just Meals Good’

Quote:“At Panera, we’re focused on serving high-quality, craveable food that fits every moment of our guests’ lives. ‘It Just Meals Good’ is a celebration of the delicious flavors and meals that make Panera the perfect choice for any mood—whether it’s a quick lunch, a cozy dinner, going on a date, a little time for yourself, or just a well-earned treat. It’s not just about our incredible menu—it’s about the everyday moments that make a meal feel special and worth savoring. We’re thrilled to bring this campaign to life, marking an exciting step forward in how we connect with our guests.” — Mark Shambura, Chief Marketing Officer, Panera Bread

“With ‘It Just Meals Good,’ we’re not just talking about food — we’re celebrating those moments when a meal feels like more. It’s comfort, connection, and joy all in one bite. This bold reintroduction of Panera taps into that universal feeling in a way that’s fresh, vibrant, and culturally in tune. We wanted to create something that feels like your favorite playlist — eclectic, energetic, and full of good vibes. Huge credit goes to the Panera team for embracing this creative leap and trusting us to reignite the brand in a way that feels both nostalgic and entirely new.” — Peter Hughes, Group Creative Director, 72andSunny New York

I don't know, guys. It sounds like they got some help from Burger Jones on this one.

Reminds me of a classic, actually

Starts mealing really good