09-08-2023, 08:25 PM
Google gets its way, bakes a user-tracking ad platform directly into Chrome
Quote:Don't let Chrome's big redesign distract you from the fact that Chrome's invasive new ad platform, ridiculously branded the "Privacy Sandbox," is also getting a widespread rollout in Chrome today. If you haven't been following this, this feature will track the web pages you visit and generate a list of advertising topics that it will share with web pages whenever they ask, and it's built directly into the Chrome browser.
Apple dealt a giant blow to Google's core revenue stream when it blocked third-party cookies in Safari in 2020. While it was a win for privacy, Google's not following suit until it can secure its advertising business. The Federated Learning of Cohorts and now the Topics API are part of a plan to pitch an "alternative" tracking platform, and Google argues that there has to be a tracking alternative—you can't just not be spied on.
Switch to Firefox I'm literally begging you